Isn’t it shocking and amusing how things are changing fast? It is like social media just started ruling the world, but a little one is shaking the whole town. And it is none other than the most excellent app ‘TikTok.’
In the beginning era of TikTok, everyone was eager about getting more likes, views, and followers so everyone started to make lip-syncing, dancing, DIYs, fashion hacks, etc., to attain that. And what is more surprising is people started liking it. You can use these same tactics to become popular on TikTok. On top of that, you can buy real tiktok likes to get more likes and elevate your popularity instantly.
By knowing the app’s popularity, many brands and businesses started to jump on this TikTok bandwagon and run their business successfully. This article is about the practical ways that HR professionals can use TikTok to ease their recruitment process. Start reading and get motivated!
What is ‘TikTok Recruiting’?
Usually, recruiting means selecting the right candidate to take up a specific role in a respective organization. Well, TikTok recruiting is where the face-to-face recruiting process meets candidates online on social media. The recruiters and HR professionals are continuously looking for new talents for the betterment of their respective companies.
The only change is that a huge part of your target audience is now on TikTok. So, your job is to discover the most talented and qualified candidate for the job. TikTok recruiting improves brand recognition while advertising a new job opening on the rapidly growing channel. So, as an HR professional, you can happily hop on the TikTok train and recruit your valid candidates.
How Can HR Professionals Use TikTok to Recruit Candidates?
#1 Define Your Goal
Always remember that your hiring tactics will define your track to reaching the perfect candidates for your company. TikTok provides a great chance by offering you a wide range of talents you can choose from.
The foremost step you need to follow is defining your goal. For example, if you are an IT company HR trying to hire a developer, your hiring tactic should follow these three factors in a candidate:
- Showing the humorous side of being a developer.
- Talking about how information technology is shaping the future.
- Telling everyone that you are updated with these recent innovations.
These three factors will surely help you hire an excellent developer for your company. Incorporating them will bring you significant results and suitable candidates.
#2 Observe Your Competitors
If you are new to TikTok, you may not know this, but companies like Shopify, WWE, Target, etc., are using TikTok as a vital platform for recruiting. Generally, TikTokers admire short and agreeable human resource videos, which effectively work well on this platform.
You can even share your TikTok videos with possible applicants. Also, to feature on TikTok For You page, you can try to buy real tiktok views and make your TikTok videos more visible to users. The best example would be Chipotle. It is the first restaurant that used social media to hire its candidates.
#3 Target the Right Audience
Nowadays, you need to discover a company that has an easy-going work culture and pleasant environment, specifically if you need to select talent from an application like TikTok. With this in mind, you need to have a clear understanding of the person you are looking for.
You can use the relevant hashtags in your video posts to find the right audience. If you are posting a new job opening, you can include hashtags like #worklife, #opentowork, #hiring, and so on.
#4 Look For TikTok Resumes
TikTok released these TikTok Resumes, especially for recruiters and job seekers. Candidates who are desperate to find a new job will find this TikTok Resume more convenient. The TikTok Resume is a 1-minute video where candidates can showcase their skills, job experience, etc.
As an HR professional, you can find these TikTok Resume videos by searching the hashtags #TikTokResumes. Likewise, you can encourage your candidates to include this hashtag so that you can easily find them on TikTok.
#5 Enhance Your Company Profile
Hiring your perfect candidates through TikTok will build not only your own HR profile but also your company’s profile too. When you start posting videos regarding hiring your candidate, you will obviously begin to promote your company. To post better videos, it is a good call to use any free tiktok video downloader and improve video-making skills.
You don’t need to show your professionalism here because TikTok is meant to be an entertainment application. In this case, you can show your funny side but not go overboard in the hiring process.
#6 Associate With TikTok Influencers
Collaborating with TikTok influencers is not only helpful for marketing purposes. You can also use the real power of influencers to reach wider audiences. Start looking for the right influencer who resonates with your company and its benefits.
Those influencers can help you promote your company’s business and encourage their followers to apply for job openings in your company. Besides this, if you want a budget-friendly influencer, collaborating with micro-influencers will help you connect with many creators on TikTok.
#7 Boost Your Reach
Now that you know your goals and strategies, you can upgrade your hiring skills to great heights. Nothing can beat the necessity of creating valuable content on TikTok. So why don’t you use the app’s excellent features and opportunities to boost your reach?
Once you have a notable amount of followers on TikTok, you can easily find and hire suitable candidates for your company.
Wrapping Up
As you can see, TikTok now has many opportunities for HR professionals to recruit their perfect candidates. You can choose one or select the whole tactic to get your idea out there and capture a vast number of potential job candidates using TikTok. Always remember that creativity is the primary element of TikTok. Unleash your creativity and innovation to create exciting hiring TikTok videos.
No matter what company you are hiring for, these simple ideas will significantly help make your recruitment process more manageable. So what are you waiting for? Use your HR power and start hiring the best candidates for your respective company. Happy TikToking! Happy Recruiting!